Why do Shippers need a Transportation Service?
It’s generally because they have a problem they need to solve, and your service offers a solution.
This is exactly what pain points are: problems that your shipper customer needs solved. While everyone (and every business) is unique, there are some basic themes to people’s pain points, and these commonalities should help inform your sales strategy.
Your shipper customers may not even know they have a problem yet, but it’s essential that you or your sales teams (and your business as a whole) understand the pain points that your shippers may face.
Once you understand pain points, then you can begin to tell the story of how your products offer a solution. (Read More)
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