8 Sales Principles Of Selling To Shippers in the
COVID-19 Pandemic Revealed
Now is the time to build your pipeline of shippers.
 
Extend your reach. What has had several recessions and 2 World Wars and still continues to reach new highs? The American economy. I wouldn’t bet against that track record.
 
This pandemic will pass, rates will go back up and there will be a reshuffling of contracts and shipper’s preferred carrier lists as they recover and have to deal with the pent up demand for their product.
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Think of the onion shipper who supplies hotels and restaurants (which are closed right now), what will happen when business comes back and his customers are out of stock.

You guessed it – A HECK OF A LOT MORE LOADS!

Reach out and start building relationships with shippers today. LinkedIn, email marketing, cold calling, and using Freight Genie for lists of qualified shippers is very important at this stage of the game. Think of the shippers, the ones you thought you’d never get — and reach out to them with a really great idea on how they can operate during COVID-19.

They will be more receptive now because they need ways to innovatively break through and adapt to the times.

FREIGHT GENIE
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