
DOES YOU OR YOUR TEAM STRUGGLE TO CONSISTENTLY CLOSE SHIPPERS?
Do you agonize from any of these drawbacks?

FOLLOW-UP:
It’s non-existent or it only includes the cringe worthy phone call “Hey, do
you have any loads today”

NO SALES PROCESS:
You lack a repeatable, scalable and measurable process you and your team follow to take prospective shippers through the buying process and get to YES.

MOTIVATION
It’s a struggle to get excited about selling and you or your team lacks the passion.

SALES DETACHMENT
You or your sales teams
have become order takers and team members are not actively improving their sales and negotiation skills.

PROSPECTING
You or your sales agents are
terrified of the phone and find building relationships a challenge.

OBJECTIONS:
You or your sales team have become too comfortable and lack the tools necessary to handle prospects questions and concerns.

NEGOTIATING and CLOSING:
The only way you know how to get loads or get trucks to take low paying loads is by lowering price.

LEAD MASTERFUL SALES CONVERSATIONS WITH SHIPPERS USING CONSULTATIVE SELLING SKILLS.
In the Transportation industry sales are won and lost
based on the conversations your transportation sales
team have with shippers. Too often, brokers and
transportation sales people make mistakes!—common
mistakes that end up losing them the loads.
Consultative Selling Training Built for Freight Brokers and Carriers
Each lesson is a self-contained topic that includes pre-work, a class session, application assignments and application coaching. Lessons are built to ensure the training sticks, behaviors change, and results are realized.
LEARN
Pre-work is delivered via E-books and Videos that allow participants to learn key concepts prior to class sessions.
REINFORCE AND APPLY
Learnings and videos drive post-session reinforcement. Application Assignments allow brokers and carriers to apply new skills to live sales situations.






COLLABORATE AND PRACTICE
Highly interactive and collaborative classroom sessions focus on practice, application, and feedback.
REFINE
Between sessions, Application Coaching helps brokers and carriers refine skills and build confidence while being held accountable for on the job implementation.
After the curriculum is delivered, brokers and carriers are coached and held accountable for applying new skills and making new behaviors permanent through our Execution Assurance process.

This training program will teach your team a proven process for leading masterful sales conversations from “hello” to “let’s roll.”

Download this FREE eBook.
Some freight brokers mistakenly think that just being a good “freight broker” is sufficient to build and maintain a profitable business.
WHAT YOU AND YOUR TEAM WILL LEARN
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Lessons You Will Learn

Intro to consultative selling to shippers

Making the ROI Impact Case to shippers

Mini-Stories that sell to move more loads.

Keys to qualifying the shipper.

Mastering the art of shipper collaboration.

Leading a thorough needs discovery.

Crafting a value proposition statement to shippers.

Influence and persuasion in selling to shippers.
