Trust holds two folds in sales, 1 is highly focused on the trust formed in the idea that the product or service will be a solution to their problem, and that the person or company it’s coming from is providing them great value.

Value is different from price. People want to know they are getting their money’s worth rather than saving a few bucks. Building trust comes from consistency and familiarity. Here are the 5 Laws of selling to shippers (Read More)